Gartner Research

Maverick* Research: Read My Mind — Will Eavesdropping on the Human Brain Lead Marketers to the Holy Grail?

Published: 26 September 2014

ID: G00265689

Analyst(s): Richard Fouts , Jake Sorofman

Summary

Neuroscience may soon enable marketers to get deep inside buyers' heads, enabling never-imagined paths to persuasion. Welcome to the read/write brain. (Maverick research deliberately exposes unconventional thinking and may not agree with Gartner's official positions.)

Table Of Contents

Analysis

  • *Maverick Research
  • Introduction
    • Personalization and Neuroscience
    • Personalization, Human Memory and Pseudo Telepathy
    • An Even Bigger Gateway to the Mind
    • Not as Bleeding Edge as You Think
    • Getting at the Unfiltered Truth
    • But Is Anything Truly Unfiltered?
  • Brain-Machine Interface
    • Brain-to-Brain Interface
    • An Internet of the Brain?
    • Another Transformation for Media and Entertainment?
  • What's on the Horizon?
  • Neuroprivacy

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