Gartner Research

'IOE Out' Sidelines Global Technology Providers in Chinese Market

Published: 26 September 2014

ID: G00269276

Analyst(s): Jimmie Chang, Jie Zhang


A campaign known as "IOE out" or "de-IOE" aims to reduce China's reliance on global technology providers. High-level executives and regional decision makers of these global vendors need to adjust their strategies on distribution, pricing, branding, partnership and future investment directions.

Table Of Contents
  • Impacts


  • Introduction
  • What Is IOE Out?
  • What You Need to Know About IOE Out
  • Beyond IOE Out

Impacts and Recommendations

  • Short Term: The change in market share will push global vendors to adopt protective product, distribution and support strategies
  • Long term: Increased demand for open-source solutions in China will offer new partnership opportunities for global vendors

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