Gartner Research

Market Trends: Managed Mobility Is Still More About Software Than Services in Asia/Pacific

Published: 26 September 2014

ID: G00261488

Analyst(s): Vincent Fu, Ben Caesar

Summary

Managed mobility services is emerging in the Asia/Pacific market; buyer understanding is immature and focused on simple device management. MMS providers targeting the Asia/Pacific market should focus marketing on usability and productivity benefits.

Table Of Contents

Introduction

Market Trend

  • MMS Market Is Still Emerging in Asia/Pacific
  • Market Structure Trend
    • Proliferation of Cloud-Based Delivery Model
    • More Partnerships and Mergers and Acquisitions (M&As) Will Emerge
  • Buyer Trends
    • Multinational Companies Are Early Adopters; Midsize Market Segment Has Biggest Potential Opportunity
    • MMS Solution Needs Are Less Complex Than in Mature Markets: Focus on Ease-of-Use Rather Than Completeness of Services
    • Usability and Productivity Are Primary Objectives; Security Is a Low Priority
  • Regional Trend
    • Various Levels of Market Maturity in the Region
    • Australia and New Zealand
    • Other Mature Asian Markets (Singapore, Hong Kong, Taiwan and Korea)
    • Large Emerging Markets (China and India)
    • South-Eastern Asia Markets

Contrarian View

  • If Security Concerns Continue to Rise, the MMS Market Will Be More Locally Sourced

Vendors to Watch

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