Gartner Research

Gartner Digital Commerce Survey Shows Manufacturing Marketers Lag in Digital Commerce, but Not for Long

Published: 26 September 2014

ID: G00266097

Analyst(s): Julie Hopkins

Summary

Our survey shows the relative maturity of marketing-led digital commerce operations at manufacturing companies. Their confidence that today's digital commerce operations will evolve into industry leadership in the coming years indicates their focus on improving and leveraging digital commerce.

Table Of Contents

Overview

  • Summary of Key Findings
  • Recommendations
  • Definitions Provided in the Survey
  • Evidence

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