Gartner Research

Market Trends: Cognizant Computing Opportunities for Device Vendors

Published: 30 September 2014

ID: G00268223

Analyst(s): Meike Escherich


In the next three years, device vendors' relationships with consumers will move from passive provider of hardware to in-sync with the user and finally provider of actionable advice. Product managers and business planners need to embrace opportunities in cognizant computing to be ahead of this curve.

Table Of Contents


Market Trend

  • Market Structure Trend
    • Cognizant Computing Relies on "Smart" Devices
  • Buyers Trend
    • Users Want Experience, Not Hardware
  • Technology Trend
    • Big Data and the Internet of Things Will Drive Cognizant Computing

Contrarian View

  • Privacy Issues and Lack of Cooperation Could Delay Cognizant Computing

Vendors to Watch

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