Gartner Research

Maverick* Research: Make Profits by Preparing Your Business for Global Climate Change

Published: 30 September 2014

ID: G00269183

Analyst(s): Bettina Tratz-Ryan , Somendra Tripathi, Nick Ingelbrecht , Whit Andrews


Because any major global climate change scenario will have a direct impact on your customers, you need to be ready to address those impacts with your products and services. (Maverick research deliberately exposes unconventional thinking and may not agree with Gartner's official positions.)

Table Of Contents


  • *Maverick Research
    • The Climate Change Scenario
  • Profit Opportunities — Learn How to Help Your Customers
    • Determine Your Solution's Scope
    • Build a Business Model and Value Chain
    • Monitor or Manage?
    • Strategy
  • Ecosystem Opportunities
  • Services
    • Bartering, Payment and E-Certification
    • New Modes of Agriculture
    • Transportation and Logistics
    • Buildings and Real Estate
  • Regional Differentiation
    • Emerging Growth Markets Versus Mature Markets
  • Conclusion
    • What Is Your Value Proposition?

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