Gartner Research

Market Trends: How Customers Purchase Cloud Infrastructure as a Service, 2014

Published: 30 September 2014

ID: G00266655

Analyst(s): Lydia Leong


Cloud infrastructure as a service is procured differently from traditional data center infrastructure assets. Service providers must change their marketing and sales strategies and tactics accordingly to target new buying centers.

Table Of Contents


Market Trend

  • The Market Favors a Bimodal Approach to IT
    • The Market Is Adapting to the Needs of Both Developers and Operators
    • Developers Are the Face of Business Buyers
    • The Market Favors Megavendors
    • The Market Favors Automation, Not Managed Services
  • Buying Trends
    • Buyers Are Adopting Cloud IaaS in Stages
    • New Buyers Are Adopting Cloud IaaS on an Accelerated Cycle
    • Buyers Are Seeking Strategic Providers

Contrarian View

  • If Organizations Do Not Organically Adopt Cloud IaaS, These Trends Will Change

Vendors to Watch

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