Gartner Research

Emerging Market Analysis: Data Center Security IT Strategy and Monetization in Midsize Organizations, Emerging Asia/Pacific

Published: 30 September 2014

ID: G00269526

Analyst(s): Sid Deshpande


Increased awareness of security matters in Emerging Asia/Pacific has made it a top discussion area in the midmarket, though it still lacks a dedicated budget in many organizations. Strategic planners at security providers need to take a nuanced approach to addressing opportunities in this region.

Table Of Contents


  • Introduction and Definitions
  • Varied Regulatory Approaches Make Localization Important
    • What Channel Partners Can Do for Global/Regional Security Technology Providers
    • What Global/Regional Security Technology Providers Can Do for Local Channel Partners
    • Why Is There a Sudden Focus by Security Providers on Emerging Asia/Pacific?
  • Midmarket Security Spend in the Region to Surpass $1 Billion by 2018
  • Security Is the Top IT Challenge for Midmarket Organizations
    • In the Face of Changing Customer Demands, Maintaining Partner Satisfaction and Profitability Is a Key Challenge for Security Providers
    • Indistinct Security Buying Centers Make It Harder to Target Opportunities
    • "Data Center" Is Now a Functional, Not Physical, Concept
    • Cloud Security Is "Assumed" and Not Challenged
    • Midmarket Organizations Often Choose Buying Convenience Over Best of Breed
    • Partner Selection Works Both Ways in Emerging Asia/Pacific

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.