Gartner Research

Emerging Market Analysis: Data Center Security IT Strategy and Monetization in Midsize Organizations, Emerging Asia/Pacific

Published: 30 September 2014

ID: G00269526

Analyst(s): Sid Deshpande

Summary

Increased awareness of security matters in Emerging Asia/Pacific has made it a top discussion area in the midmarket, though it still lacks a dedicated budget in many organizations. Strategic planners at security providers need to take a nuanced approach to addressing opportunities in this region.

Table Of Contents

Analysis

  • Introduction and Definitions
  • Varied Regulatory Approaches Make Localization Important
    • What Channel Partners Can Do for Global/Regional Security Technology Providers
    • What Global/Regional Security Technology Providers Can Do for Local Channel Partners
    • Why Is There a Sudden Focus by Security Providers on Emerging Asia/Pacific?
  • Midmarket Security Spend in the Region to Surpass $1 Billion by 2018
  • Security Is the Top IT Challenge for Midmarket Organizations
    • In the Face of Changing Customer Demands, Maintaining Partner Satisfaction and Profitability Is a Key Challenge for Security Providers
    • Indistinct Security Buying Centers Make It Harder to Target Opportunities
    • "Data Center" Is Now a Functional, Not Physical, Concept
    • Cloud Security Is "Assumed" and Not Challenged
    • Midmarket Organizations Often Choose Buying Convenience Over Best of Breed
    • Partner Selection Works Both Ways in Emerging Asia/Pacific

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