Published: 01 October 2014
ID: G00270466
Analyst(s): Angela McIntyre, Annette Zimmermann , Roberta Cozza
The Apple Watch has set a benchmark in the smartwatch market that will trigger sales in 2015. With anticipated larger screens, iPhone 6 and iPhone 6 Plus enable Apple to compete within this segment. Product marketers need to use content and unique user experience to differentiate their smartphones.
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