Gartner Research

The Seven Barriers to Achieving Demand-Driven Supply Chain Capability in Consumer Products

Published: 01 October 2014

ID: G00270135

Analyst(s): Steven Steutermann


Building and sustaining supply chain capabilities is a difficult and disciplined task. This research outlines the common barriers that often derail supply chain leaders in their efforts to become demand-driven, and provides heads of supply chain strategy practical advice on improving capabilities.

Table Of Contents
  • Key Challenges



  • Address Seven Barriers to Achieve Demand-Driven Maturity
    • 1. A Lack of Cross-Functional Metric Alignment
    • 2. A Singular Cost Reduction Focus
    • 3. Low S&OP Maturity
    • 4. Treating Customers the Same
    • 5. Seeing Demand as Constrained
    • 6. The Customer Is Not the Driver of Action
    • 7. A Lack of Supply Chain Talent
  • Summary

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