Gartner Research

China Summary Translation: Understanding Gartner's Hype Cycles

Published: 01 October 2014

ID: G00270348

Analyst(s): Sandy Shen


Hype Cycles and Priority Matrices offer a snapshot of the relative maturity of technologies, IT methodologies and management disciplines. They highlight overhyped areas, estimate how long technologies and trends will take to reach maturity, and help organizations decide when to adopt.

Table Of Contents



Understanding Gartner's Hype Cycles

  • Key Findings
  • Recommendations


  • What Is the Hype Cycle?
  • Positioning a Technology on the Hype Cycle
    • On the Rise
    • At the Peak
    • Sliding Into the Trough
    • Climbing the Slope
    • Entering the Plateau
  • Why the Hype Cycle Matters: Traps and Opportunities
  • How to Use the Hype Cycle: Adoption Strategies
  • My Hype Cycle Toolkit
  • The Priority Matrix
  • Other Hype Cycle Fields
    • Maturity Rating
    • Market Penetration
    • Correspondence Between Hype Cycle Fields
  • Hype Cycle Q&A
  • Advanced Hype Cycle Topics
    • Hype Cycle Speed
    • Industry Variations
    • "Double Peak" Hype Cycles
    • Special Hype Cycle Circumstances

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.