Gartner Research

Promote Digital Workplace Engagement With Customer Engagement Strategies

Published: 02 October 2014

ID: G00264380

Analyst(s): Jenny Sussin , Helen Poitevin , Matthew Cain


Successful transition to a digital workplace requires a strong focus on employee engagement. Digital workplace leaders should foster employee engagement using techniques that have proven successful in engaging customers.

Table Of Contents
  • Key Challenges



  • Active: Increase Engagement by Aligning Social, Mobile, and Traditional Channels of Communication
  • Emotional: Build Engagement Through Transparency and Trust
  • Rational: Build Engagement Through Greater Participation and Knowledge Availability
  • Ethical: Boost Engagement Through Demonstrated Commitment to Values Throughout the Organization

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