Gartner Research

Mastering Master Data Management

Published: 02 October 2014

ID: G00265987

Analyst(s): Bill O'Kane, Andrew White


This research provides a definition for and scope of master data management and how business and IT should work together to achieve a single view of master data. Use this research to ensure you have a consistent understanding of MDM across the enterprise before embarking on an MDM initiative.

Table Of Contents
  • Key Challenges



  • The Partnership Between the Business and IT
  • The MDM Process
  • Implementation Considerations With MDM
  • Implementation Styles of MDM
  • MDM's Relationship to EIM
  • MDM's Importance to Big Data
  • MDM and the Digitalization of Business
  • MDM and Metadata
  • MDM and Information Governance
  • The Bottom Line
    • Lack of Understanding of How Inconsistent Data Impacts the Business
    • Being Successful with MDM (and Measuring That Success) Is Hard to Do
    • Don't Think of MDM as a Data Integration Project

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