Gartner Research

How to Choose Among MADP, MAM and EMM Security Controls for Mobile Apps

Published: 03 October 2014

ID: G00266748

Analyst(s): Dionisio Zumerle , Jason Wong


This research describes how mobile strategists and security leads should choose and leverage a MADP, MAM or EMM technologies to systematically address critical security requirements for custom-built, business-to-employee mobile apps.

Table Of Contents
  • Key Challenges



  • Use App Wrapping When Developer Resources Are Limited, but Use an SDK Approach for Complex Security Requirements
  • Apply App-Level Data Containment Policies to Mitigate Data Leaks
  • Ensure That All Users Have the Most Recent and Secure Version of the Mobile App
  • Encrypt App Data at Rest and Extend Protection to Data in Motion to the Back-End
  • Enforce Seamless and Secure Authorization and Authentication to the Back-End Systems Through Customizations

Case Study

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