Gartner Research

Best Practices for CIOs: Making a Strong CIO-CMO Relationship Last

Published: 06 October 2014

ID: G00269449

Analyst(s): Kimberly Collins, Andy Rowsell-Jones , Heather Colella , Don Scheibenreif

Summary

By making permanent changes, the full power of the IT-marketing relationship can last long beyond the initial period of success. CIOs and CMOs must work to ensure this is an ongoing relationship and not just a temporary condition or project.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Nurture the Maturing Relationship With the CMO by Continuing to Invest in Trust, Communication and Collaboration
    • Case Example
  • Invest in New Skills to Create Ongoing Catalyst Moments
    • Case Example
  • Evolve Governance to Include Marketing and Enable Customer-Driven Decision Making
    • Case Example

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