Gartner Research

Best Practices for CIOs: Mobilizing a Great CIO-CMO Relationship Through Five Maturity Levels

Published: 06 October 2014

ID: G00269448

Analyst(s): Andy Rowsell-Jones, Kimberly Collins, Don Scheibenreif, Heather Colella

Summary

Mobilizing the potential of the IT-marketing relationship is a maturation process. The endgame is working together to create results for the enterprise, so CIOs will need to work to build an effective relationship.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Rise Above a Conflicting Relationship, by Not Pointing Fingers
    • Case Study: CIO of Yearbook Publisher Overcomes Mistrust
  • Develop a Coping Relationship, Which Begins With Finding Common Ground
    • Case Study: CIO of Theme Park Gets to Know Executives as People First
  • Commingle to Become a Business Friend, and Then Make It Personal
    • Case Study: Tech Company Colocates IT With Marketing
  • Collaborate to Create a Compelling Customer Experience
    • Case Study: CIOs, CMOs and Staff Collaborate to Develop Powerful Solutions
  • Create Together to Maximize Value
    • Case Study: CIOs Develop Frameworks to Maximize Value and Allocate Roles

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