An effective IT-marketing relationship that serves the enterprise to its maximum will require that the CIO works effectively with the CMO to find the power that this relationship brings to the enterprise.
- Agree on the Economic and Strategic Value That Can Be Created by Improving Your Relationship With the CMO
- Case Examples for the Four Key Areas of Business Value
- Appreciate and Amplify the Unique Value That the CMO's Role Provides
- Case Examples — Understanding Each Other's Respective Roles
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