Gartner Research

Best Practices for CIOs: Finding the Power of a Great CIO-CMO Relationship

Published: 06 October 2014

ID: G00269447

Analyst(s): Don Scheibenreif , Andy Rowsell-Jones , Heather Colella , Kimberly Collins

Summary

An effective IT-marketing relationship that serves the enterprise to its maximum will require that the CIO works effectively with the CMO to find the power that this relationship brings to the enterprise.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Agree on the Economic and Strategic Value That Can Be Created by Improving Your Relationship With the CMO
    • Case Examples for the Four Key Areas of Business Value
  • Appreciate and Amplify the Unique Value That the CMO's Role Provides
    • Case Examples — Understanding Each Other's Respective Roles

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