Gartner Research

Toolkit: CIOs: How to Organize a Workshop to Strengthen the IT-Marketing Relationship and Drive Digital Leadership

Published: 06 October 2014

ID: G00269450

Analyst(s): Andy Rowsell-Jones , Kimberly Collins , Don Scheibenreif , Heather Colella


This Toolkit can help CIOs organize a workshop that focuses on the elements of a productive relationship between IT and marketing. After the workshop, participants should be able to identify one or two actions they can take to build this important relationship for digital leadership.

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