Gartner Research

The Seven Habits of High-Performing Marketing Cultures

Published: 06 October 2014

ID: G00270637

Analyst(s): Richard Fouts, Jack Santos


The Gartner 7S Framework helps CMOs use culture to their advantage to thrive in a fast-changing digital world. Marketing executives can use the framework to boost the performance of their own organizations.

Table Of Contents


  • Serendipity
  • Stimulation
  • Spontaneity
  • Swarming
  • Simulation
  • Skillfulness
  • Social
  • What to Do Next

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