Gartner Research

CIOs Can Unlock the Power of a Great IT-Marketing Relationship

Published: 06 October 2014

ID: G00269445

Analyst(s): Kimberly Collins, Andy Rowsell-Jones, Heather Colella, Don Scheibenreif

Summary

A strong IT-marketing relationship helps bring to fruition more business results. Now is the time for CIOs to invest in this relationship — the benefits to the organization in general, and to the CMO and CIO in particular, are too big to pass up.

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