Gartner Research

CIOs Can Unlock the Power of a Great IT-Marketing Relationship

Published: 06 October 2014

ID: G00269445

Analyst(s): Kimberly Collins, Andy Rowsell-Jones , Heather Colella , Don Scheibenreif


A strong IT-marketing relationship helps bring to fruition more business results. Now is the time for CIOs to invest in this relationship — the benefits to the organization in general, and to the CMO and CIO in particular, are too big to pass up.

Table Of Contents


Research Highlights

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.