Published: 08 October 2014
ID: G00264244
Analyst(s): Susan Cournoyer, Rika Narisawa, Vittorio D'Orazio, Rajesh Kandaswamy
Cost reduction strategies across mature markets and expansion strategies in the emerging markets will still drive growth in 2014 together with global trends such as back-office consolidation and customer centricity. Spending will grow 3.3% to $492 billion in 2014.
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