Gartner Research

Leveraging Social and Third-Party Identity for Consumers and Other Users (BYOI)

Published: 10 October 2014

ID: G00263829

Analyst(s): Mary Ruddy


Digital business is driving the need for reusable, third-party identities. An increasing number of organizations let users "bring your own identity." In this assessment, Gartner explains appropriate uses of social identities and other third-party identities.

Table Of Contents


  • Use Cases
  • General Patterns
  • Choosing Which Third-Party Identity Providers to Accept
    • Constituency Coverage
    • Brand and Privacy Compatibility
    • Attribute Sharing
    • Identity Proofing
    • Identity Protocol Support
    • Higher-Trust Authentication
  • Strengths
  • Weaknesses


  • Guidance for Credentialing Consumer End Users
  • Guidance for Credentialing Other User Relationships

The Details

  • General Social Login Process Flow
  • Social Network and Other Third-Party Identity Providers
    • Social Identity Providers
    • Enterprise Identity Providers
    • Government Identity Providers
    • Industry Consortia Providers
  • Approaches for Accepting Third-Party Identities
    • Developer Toolkits
    • General IAM Products
    • Social for Sales and Marketing Products
  • Omnibus Survey Results

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