Gartner Research

Microsoft's BI and Analytics Offerings for SMBs Are Evolving

Published: 14 October 2014

ID: G00260081

Analyst(s): Susan Galberaith, Dolores Ianni , Neil Chandler


As Microsoft's portfolio of BI and analytics solutions continues to evolve, SMBs want to understand what these changes mean to their analytics road maps. Application directors can use this research to understand Microsoft's offerings, and some use cases for which they may be well-suited.

Table Of Contents
  • Key Challenges



  • Take a Fresh Look at Microsoft's BI and Analytics Solution Set
    • Microsoft's BI and Analytics Solution Components
    • Microsoft's SMB Value Proposition for Its BI and Analytics Solution Set
  • Match Common Use Cases With Microsoft Solution Elements
    • Use Case: Customer Insights
    • Use Case: Product Marketing and Management
    • Use Case: Risk Management
    • Use Case: Fraud Prevention
  • Compare Your BI and Analytics Intentions to Peers Using Microsoft Solutions
    • Microsoft Is Ready for SMBs Choosing Cloud-Based BI Solutions
    • Mobile BI Is an Imperative for SMBs, Requiring Careful Consideration of the Development Approach
    • BI and Advanced Analytics Isn't Just for Enterprise-Size Businesses
    • Data Warehouse Technologies Are Needed to Support Big Data
    • Social Media Monitoring and Analytics Use Is on the Rise

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