Gartner Research

Microsoft's BI and Analytics Offerings for SMBs Are Evolving

Published: 14 October 2014

ID: G00260081

Analyst(s): Susan Galberaith, Dolores Ianni, Neil Chandler

Summary

As Microsoft's portfolio of BI and analytics solutions continues to evolve, SMBs want to understand what these changes mean to their analytics road maps. Application directors can use this research to understand Microsoft's offerings, and some use cases for which they may be well-suited.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Take a Fresh Look at Microsoft's BI and Analytics Solution Set
    • Microsoft's BI and Analytics Solution Components
    • Microsoft's SMB Value Proposition for Its BI and Analytics Solution Set
  • Match Common Use Cases With Microsoft Solution Elements
    • Use Case: Customer Insights
    • Use Case: Product Marketing and Management
    • Use Case: Risk Management
    • Use Case: Fraud Prevention
  • Compare Your BI and Analytics Intentions to Peers Using Microsoft Solutions
    • Microsoft Is Ready for SMBs Choosing Cloud-Based BI Solutions
    • Mobile BI Is an Imperative for SMBs, Requiring Careful Consideration of the Development Approach
    • BI and Advanced Analytics Isn't Just for Enterprise-Size Businesses
    • Data Warehouse Technologies Are Needed to Support Big Data
    • Social Media Monitoring and Analytics Use Is on the Rise

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.