Gartner Research

Market Trends: Digital Workplace Initiatives Drive Collaboration Software Purchasing

Published: 14 October 2014

ID: G00263894

Analyst(s): Tom Eid


Organizations are increasing their adoption of integrated collaboration, communication and social software technologies in support of digital workplace strategies. Vendors should investigate these digital business initiatives because they attract new buyers and drive software investments.

Table Of Contents


Market Trend

  • Market Structure Trend
    • Converging Collaboration Platforms and Enterprise Social Networking Software
    • Shifting to Collective Intelligence
    • SaaS and Cloud Services Delivery Dominate
  • Buyers' Trend
    • Collaboration in Context of Work Activity Enhances Team Productivity

Contrarian View

Vendors to Watch

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.