Gartner Research

Brand Strength Index Analysis: Microsoft Windows, Connected Devices

Published: 14 October 2014

ID: G00267845

Analyst(s): Roberta Cozza , Annette Jump , Mikako Kitagawa


Windows 8 has added limited brand enhancement to the Windows brand in the connected device market. This document evaluates Windows' brand strengths and weaknesses in the worldwide connected devices market from partner and competitor perspectives.

Table Of Contents


  • Vendor Brand Strength Evaluation
    • Evaluation of the Windows Brand in the Connected Device Market
    • Strengths
    • Weaknesses
    • Implications
  • Company Financial Overview

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