Gartner Research

Market Guide for Voice-of-Customer in Digital Marketing

Published: 15 October 2014

ID: G00265983

Analyst(s): Jake Sorofman


Voice-of-customer tools enable marketers to collect, analyze and act on data to enhance customer experiences. Our research discusses representative vendors in this and five other related product categories.

Table Of Contents

Market Definition

Market Direction

Market Analysis

Representative Vendors

  • Attensity
  • Clarabridge
  • Confirmit
  • Crimson Hexagon
  • ForeSee by Answers
  • GfK
  • HP
  • IBM
  • InMoment
  • iPerceptions
  • Medallia
  • Nice Systems
  • OpinionLab
  • Qualtrics
  • Satmetrix
  • Vision Critical

Market Recommendations

Gartner Recommended Reading

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