Gartner Research

Adopt Chinese Enterprises' Retailing Market Approach to Accelerate Business Growth

Published: 15 December 2014

ID: G00266085

Analyst(s): Evan Zeng

Summary

China is the world's largest online retailing market due to its large online population. With the emergence of cloud platform strategies targeting China's huge retail markets, CIOs in retail enterprises worldwide should recognize the opportunities and renovate the core of IT to meet them.

Table Of Contents
  • Impacts

Analysis

  • From Platform Strategy to Competitive Advantage

Impacts and Recommendations

  • With popular online platforms becoming an effective Web-scale retail market distribution channel, enterprise CIOs will become increasingly keen to build or leverage similar platforms to develop their business
  • The rapidly growing and burst nature of online consumers' service consumption requires a low-cost, highly scaled-out and agile architecture, forcing enterprise CIOs to renovate the core of IT

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