Gartner Research

Competitive Landscape: CSP B2C Multichannel Campaign Management, Worldwide, 2014

Published: 20 October 2014

ID: G00266738

Analyst(s): Charlotte Patrick


Multichannel campaign management is currently seeing expansion of CSP vendor product sets and opportunities for new types of market entrants. This research will inform vendor strategy teams of the competitive landscape and future market forces.

Table Of Contents


  • Competitive Situation and Trends
    • Market Definition
    • Market Forces
  • Market Players
    • Full Suite Aspirants
    • Larger Vendors With Core Functionality
    • Customer Management and Business Support System (BSS) Vendors
    • CSP-Specific Real-Time Vendors
    • Smaller Analytics Companies
  • The Future of Competition
    • Future Balance of Larger and Smaller CSP MCCM Vendors
    • Future Competitive Trends
  • Competitive Profiles
    • AsiaInfo
    • Convergys
    • Flytxt
    • IBM
    • Infor
    • Oracle
    • Razorsight
    • SAP
    • Teradata
  • References and Methodology

Gartner Recommended Reading

©2022 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.