Published: 20 October 2014
Analyst(s): Tom Austin, Andrew Frank , Jennifer S. Beck, Gene Phifer, Stewart Buchanan, Tim Mahon, Adam Preset, Bill Pray, Ray Valdes
Adobe continues to dominate the creative technologies market, and is solidifying its position in digital marketing. IT leaders should continue to build relationships with Adobe's Marketing Cloud, the company's main buying center, and assess the overall impact of Adobe on their enterprise strategies.
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