Gartner Research's Entrance Into BI and Analytics Could Transform the Market

Published: 20 October 2014

ID: G00270898

Analyst(s): Bill Hostmann, Rita Sallam

Summary's launch of Wave, the Salesforce Analytics Cloud, represents a potentially market-changing — albeit late — move into the business intelligence and analytics market. We explain the possible effects of Wave's launch, and describe how BI and analytics leaders should respond.

Table Of Contents
  • Impacts


Impacts and Recommendations

  •'s entry into the BI and analytics market is likely to accelerate cloud BI adoption by BI and analytics leaders
  • Wave's launch will offer an alternative to existing cloud BI offerings for BI and analytics leaders whose companies need to integrate and analyze data
    • Wave Will Threaten Other Enterprise Application Vendors
  • BI and analytics leaders will have more choice for integrating and governing platforms as vendors increase their cloud emphasis in response to Wave's launch

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.