Gartner Research

Salesforce.com's Entrance Into BI and Analytics Could Transform the Market

Published: 20 October 2014

ID: G00270898

Analyst(s): Bill Hostmann, Rita Sallam

Summary

Salesforce.com's launch of Wave, the Salesforce Analytics Cloud, represents a potentially market-changing — albeit late — move into the business intelligence and analytics market. We explain the possible effects of Wave's launch, and describe how BI and analytics leaders should respond.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • Salesforce.com's entry into the BI and analytics market is likely to accelerate cloud BI adoption by BI and analytics leaders
  • Wave's launch will offer an alternative to existing cloud BI offerings for BI and analytics leaders whose companies need to integrate and analyze salesforce.com data
    • Wave Will Threaten Other Enterprise Application Vendors
  • BI and analytics leaders will have more choice for integrating and governing platforms as vendors increase their cloud emphasis in response to Wave's launch

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