Gartner Research

Spring Airlines Relies on Continual, Technology-driven Innovation

Published: 22 October 2014

ID: G00271530

Analyst(s): Lee Weldon , Graham Waller , Dave Aron


Spring Airlines has aggressively adopted mobile and social digital channels, and encourages customers to use them by offering discounts. The CIO and head of e-commerce credits aggressive passenger and employee initiatives with giving Spring a competitive edge.

Table Of Contents

Case Study

  • Innovation for Passengers, Flight Crews and Flight Attendants
  • Blurring IT and Marketing Leadership

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