Gartner Research

Natura Cosmetics Uses Digitalization to Achieve a ‘Triple Bottom Line’

Published: 22 October 2014

ID: G00271525

Analyst(s): Dave Aron , Graham Waller , Lee Weldon


Natura is committed to digital innovation and transformation of its current business. They believe in a 'triple bottom line' approach to sustainable business: environmental, social and economic, looking at their carbon footprint and the social impacts of projects and the business as a whole.

Table Of Contents

Case Study

  • Committing to Digital Transformation
  • Developing Digital Leadership and a Bimodal Approach

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