Gartner Research

Crutchfield Corporation is Using Digital to Turn Constraints into Advantages

Published: 22 October 2014

ID: G00271526

Analyst(s): Dave Aron , Lee Weldon , Graham Waller


Crutchfield Corporation uses interactive displays and listening rooms with virtualized features in its two stores. The number and types of consumer electronics products pose a unique problem for a brick-and-mortar store; these physical limitations are addressed by adding virtual functionality.

Table Of Contents

Case Study

  • Reaping the Digital Advantage
  • Reorganizing Around Digital Channels
  • Becoming Agile to Deliver More Effectively

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