Gartner Research

The Role of Digital in Winning an Election for the Bharatiya Janata Party of India

Published: 22 October 2014

ID: G00271528

Analyst(s): Lee Weldon , Graham Waller , Dave Aron


Social media, email and smartphones are promoting and empowering individuals, equipping them with direct communication. Political marketers and communication specialists study group psychology and mass communication, as they strive to reach large numbers of people.

Table Of Contents

Case Study

  • Using Information and Technology to Woo Voters
  • "Digital is in the DNA"

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.