Gartner Research

The Role of Digital in Winning an Election for the Bharatiya Janata Party of India

Published: 22 October 2014

ID: G00271528

Analyst(s): Lee Weldon, Graham Waller, Dave Aron

Summary

Social media, email and smartphones are promoting and empowering individuals, equipping them with direct communication. Political marketers and communication specialists study group psychology and mass communication, as they strive to reach large numbers of people.

Table Of Contents

Case Study

  • Using Information and Technology to Woo Voters
  • "Digital is in the DNA"

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