Although product marketing managers can be specialists in specific solutions or functional areas, future product marketing leaders need to be well-rounded and experienced to help providers meet customer expectations and revenue targets in light of the new technology buying cycle.
- Work to Ensure That Future Product Marketing Leaders Are Multitalented and Thick-Skinned
- Organize Partially by Function for Individual Contributor Positions
- Use Caution When Hiring Product Managers and Support Professionals Into Product Marketing Roles
- Attract Former Product Marketers by Promoting the Strength and Value of the Role
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