Gartner Research

Serasa Experian Achieves New Growth by Exploiting Digital Opportunities

Published: 23 October 2014

ID: G00270816

Analyst(s): Heather Colella , Alvaro Mello


The Brazilian credit and marketing information bureau needed to expand its consumer presence. Executives transformed Serasa into an agile business by moving applications to the cloud, linking existing infrastructure through a digital core, and establishing a Web portal boosting customer engagement.

Table Of Contents


  • Becoming More Agile
  • Changing the Infrastructure
  • Achieving the Benefits Is an Ongoing Challenge

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