Gartner Research

Financial Times Boosts Paid Circulation With an Innovative Digital Strategy

Published: 23 October 2014

ID: G00270819

Analyst(s): Heather Colella , Alvaro Mello

Summary

Financial Times CIO Christina Scott recognized early that clients were increasingly consuming news using mobile devices. To stay competitive, the Financial Times transformed its business from a print legacy to follow a digital road map, increased its mobile presence and boosted readership.

Table Of Contents

Analysis

  • Deploying Content Everywhere
  • Aligning IT and the Business to Digitalize Processes
  • Exploiting the Rise of Mobile and Digital

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