Gartner Research

How Digital Marketers Will Take Advantage of the Internet of Things

Published: 24 October 2014

ID: G00270454

Analyst(s): Adam Sarner


Within a few years, the Internet will connect people, places, things, information and even autonomous digital assistants. The Internet of Things will create new, far-reaching opportunities for digital marketers who have planned for it.

Table Of Contents


  • What Is the Internet of Things?
  • What Does the Internet of Things Allow You to Do?
  • How Can You Take Advantage of the Internet of Things?
  • What to Do Next

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