Gartner Research

Market Trends: High Adoption of Video Calling on Smartphones Shows Need to Focus on Front-Facing Camera Quality and Sound

Published: 27 October 2014

ID: G00269669

Analyst(s): Atsuro Sato, Werner Goertz , Andrew Chetham


Video calling is growing into a key mainstream activity on smartphones, with high adoption rates in some markets. Smartphone product managers need to plan their products' road maps with this in mind, especially with regard to front-facing camera and audio components.

Table Of Contents

Market Trend

  • Numbers of Users of Smartphone Video Calling
  • More Than 50% of Younger Adult Smartphone Owners Use Video Calling in the U.S.
  • Skew Toward Early Technology Adopters
    • The U.S. Market's Adoption of Video Calling Is Indicative of the Rollout in Other Markets
  • Implications for Smartphone OEMs

Vendors to Watch

  • Amazon (Fire Phone)
  • Apple (FaceTime)
  • Microsoft (Lumia)
  • Microsoft (Skype)
  • OmniVision (Image Sensor)
  • Sony (Image Sensor)

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