Gartner Research

Forecast Analysis: Devices, Worldwide, 3Q14 Update

Published: 27 October 2014

ID: G00268128

Analyst(s): Bruno Lakehal, Annette Jump, Roberta Cozza, Annette Zimmermann, Tracy Tsai, Tuong Nguyen, Jason Chapman, Ranjit Atwal, Lillian Tay, CK Lu

Summary

Basic ultramobile tablet growth is slowing quickly in 2014 as new users turn to other devices like phones and various PC types, and existing users start to extend the lifetimes of devices they already have. The ultramobile sector will see hybrid devices increase in both volume and market share.

Table Of Contents
  • Overview
  • Companion Documents

Forecast Data

Market Impact

  • Total Device Market: Changing User Needs
    • New Users Delay Buying, Existing Users Lengthen Lifetimes and Seek Alternatives
    • Phone OS Focus Shifts From Closed to Open

Assumptions

  • Product Design and Pricing
    • Extended Windows 8.1 Price Cut Contributes to 22% Increase in New Premium Ultramobiles
    • Android's Share of Basic Phone Sales Will Grow to 79% in 2014 and 86% by 2018
    • Apple's iPhone 6 Models Will Push Premium Prices Up by 9% in 2014
  • Changes in Consumer Behavior
    • Use of New Ultramobile Tablets Will Reduce by 83 Million by 2015
    • Existing Users Will Extend the Life of Basic Tablets to Nearly Three Years by 2018
    • More New Users (28%) Will Buy Hybrid Devices
  • Technology Road Maps
    • Utility Mobiles Will Drive GSM Device Use in Emerging Markets
    • 60 Million PCs Will Be Replaced in Mature Markets in 2014

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