Gartner Research

Market Trends: The Era of Hyper-Hybrid Device Experimentation

Published: 27 October 2014

ID: G00270128

Analyst(s): Tracy Tsai, Lillian Tay, CK Lu

Summary

Some interesting new PCs, tablets, phablets and smartphones are testing the traditional form factor boundaries. Product managers should watch these "hyper-hybrid" devices and be prepared to be a fast-follower on versions with early acceptance, and be fast to fail in the unprofitable niches.

Table Of Contents

Introduction

Market Trend

  • All Form Factors Coexist to Satisfy Different Users' Needs
    • "Touch" and the Desktop PC Market
    • Mobile Hybrids — The Fastest-Growing Form Factor in the Next Five Years
    • By 2018, Clamshell Will Remain as Mainstream Form Factor of Mobile PCs
  • The Line Between Tablets and Smartphones Is Blurred
  • Users' Behaviors Influence Form Factor Evolutions
  • Vendors to Watch
    • Acer
    • Asus
    • Dell
    • HP
    • Lenovo
    • Microsoft

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