Gartner Research

Magic Quadrant for Integrated Marketing Management

Published: 27 October 2014

ID: G00262946

Analyst(s): Kimberly Collins , Adam Sarner

Summary

We evaluate vendors that provide applications that integrate executional, operational and analytical marketing processes. Companies seeking a solution that integrates campaign management, marketing resource management and analytics should review this research.

Table Of Contents

Market Definition/Description

Magic Quadrant

  • Vendor Strengths and Cautions
    • Adobe
    • Direxxis
    • IBM
    • Infor
    • Marketo
    • Microsoft
    • Oracle
    • RedPoint Global
    • SAP
    • SAS
    • SDL
    • Teradata
  • Vendors Added and Dropped
    • Added
    • Dropped

Inclusion and Exclusion Criteria

  • Market Traction and Momentum
  • IMM Product Capabilities

Evaluation Criteria

  • Ability to Execute
  • Completeness of Vision
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players

Context

Market Overview

Gartner Recommended Reading

  • Ability to Execute
  • Completeness of Vision

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