Gartner Research

Market Guide: Social Analytics for IT Applications Leaders

Published: 29 October 2014

ID: G00262785

Analyst(s): Jenny Sussin , Rita Sallam , Carol Rozwell


This analysis profiles 17 vendors of tools used to analyze interactions on public-facing social media. IT leaders can use this guide to gain an understanding of the social analytics landscape and vendor-specific functionality.

Table Of Contents

Market Definition

Market Direction

Market Analysis

  • Information Sources Analyzed
  • Analysis Techniques
  • Routing and Alerts
  • Application Delivery Models
  • Pricing

Representative Vendors

  • Adobe
  • Attensity
  • Brandwatch
  • Clarabridge
  • Crimson Hexagon
  • Decisyon
  • Geofeedia
    • IBM
  • Linkfluence
  • NetBase
  • Simplify360
  • Simply Measured
  • Socialbakers
  • Synthesio
  • Tracx
  • Visible Technologies
  • Market Notes
    • mBlast
    • SAS
    • Vocanic

Market Recommendations

Gartner Recommended Reading

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