Gartner Research

Magic Quadrant for Master Data Management of Customer Data Solutions

Published: 30 October 2014

ID: G00261671

Analyst(s): Saul Judah, Bill O'Kane


Vendors' integrations of acquired business process management software have progressed modestly over the past year, and functionality to integrate MDM and big data, though unproven, is now the norm. This Magic Quadrant will help information management leaders find the right vendor for their needs.

Table Of Contents

Market Definition/Description

Magic Quadrant

  • Vendor Strengths and Cautions
    • Ataccama
    • IBM (InfoSphere MDM Advanced Edition)
    • IBM (InfoSphere MDM Standard Edition)
    • Informatica
    • Oracle (Siebel UCM)
    • Orchestra Networks
    • SAP (MDG-C)
    • Talend
    • Tibco Software
    • VisionWare
  • Vendors Added and Dropped
    • Added
    • Dropped

Inclusion and Exclusion Criteria

  • Inclusion Criteria
    • Multiple Products
  • Exclusion Criteria
  • Description of MDM of Customer Data Solution Products

Evaluation Criteria

  • Ability to Execute
  • Completeness of Vision
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players


Market Overview

  • The Need for a Single View of the Customer
  • MDM of Customer Data and Big Data
  • The Market Is Maturing Steadily but Still Has Some Way to Go
  • Vendors Continue to Invest in Information Stewardship and Governance Technology
  • The Nexus of Forces Creates Both Opportunities and Risks
  • Market Growth Continues
  • How the Vendors Stack Up


Gartner Recommended Reading

  • Ability to Execute
  • Completeness of Vision

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