Gartner Research

Market Trends: Connected Home Devices Are Currently Too Exclusive to Attract Broader Market Penetration

Published: 30 October 2014

ID: G00270983

Analyst(s): Hendrik Bartel


Connected home devices currently only appeal to a niche section of the high-income markets. Product marketers for connected home devices should promote the added value of these devices and related services. Consider offering incentives such as lower pricing in order to attract a broader market.

Table Of Contents


Market Trend

  • Connected Home Devices Are More Common in Higher-Income Connected Households
  • No Distinctive Trend for Preferred Connected Home Controller Devices
  • Consumers Are Proving Slow to Embrace Connected Home Devices
  • Consumers' Interest Sparked by Home-Monitoring Solutions
  • Implications

Vendors to Watch

  • Google Builds Its Nest Acquisition
  • Apple Announces HomeKit as Part of iOS 8
  • Samsung Electronics Acquires SmartThings
  • Amazon Announces Huge Additions to Lab126 to Focus on Innovation
  • Orange Reveals Homelive
  • Methodology

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