Gartner Research

Business Moment: A Supermarket Mobile App Enhances User Experience and Helps Find New Friends in a New City

Published: 30 October 2014

ID: G00270271

Analyst(s): Don Scheibenreif , Hendrik Bartel

Summary

A business moment is very short in duration (perhaps seconds), depending on the opportunity. The catalyst sets in motion a series of events involving people, business and things that span multiple industries and ecosystems. By inspiring creative ideas, IT leaders and CIOs can identify new prospects.

Table Of Contents

Analysis

  • Digital Business Brings Potential for Numerous Business Moments
  • Case Study: Cognizant Computing Enhances User Experience in a Supermarket
    • Seeking Inspiration
    • What's for Dinner?
    • Opportunities to Make New Friends
  • Implications of This Business Moment

Appendix

  • What Is Digital Business?

Gartner Recommended Reading

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