Gartner Research

Market Guide: Social Sales Applications

Published: 30 October 2014

ID: G00262817

Analyst(s): Jenny Sussin , Ed Thompson , Theodore Travis


Social software applications were adopted first and most by marketing departments, but now, sales departments are beginning to invest as well. This Market Guide will help IT leaders better understand the market for social applications for sales professionals.

Table Of Contents

Market Definition

Market Direction

Market Analysis

Representative Vendors

  • Artesian Solutions
  • Avention
  • Ecquire
  • FirstRain
  • IDInteract
  • InsideView
  • KiteDesk
  • Lattice Engines
  • LeadSift
  • LinkedIn
  • Microsoft
  • Oracle
  • realSociable
  • SugarCRM
  • Tracx

Market Recommendations

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