Gartner Research

Predicts 2015: IT Leaders Will Need to Develop a Stronger Relationship With Marketing

Published: 30 October 2014

ID: G00262943

Analyst(s): Jim Davies, Penny Gillespie, Kimberly Collins

Summary

Increasing marketing technology investments demand more involvement from IT leaders to enable marketing to achieve full business value from its investments. Key areas of focus include VoC, personalization, visual workflows and marketing financial management.

Table Of Contents

Analysis

  • What You Need to Know
  • Strategic Planning Assumptions
  • A Look Back

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