Gartner Research

Market Trends: Healthcare Is the Next Growth Frontier for Communication Service Providers

Published: 31 October 2014

ID: G00264428

Analyst(s): Anurag Gupta

Summary

Healthcare is the next major growth industry vertical for CSPs. Market strategists should highlight interoperability, cost and ease of access as key messages. Clearly defined target markets, timing and engagement are critical factors in establishing the go-to-market plan.

Table Of Contents

Introduction

Market Trend

  • CSP Are Expanding Their Application Development Capabilities in Various E-Health Initiatives and Are Now Exploring Cloud Opportunities
  • Interoperability Is Driving the Need for Health Information Exchanges, Especially in Developed Markets
  • CSP Are Still Struggling to Define Their Go-to-Market Strategies
    • Identifying Where, What and Who to Target Is Critical to Defining Success
  • Leveraging Telehealth for Managing Costs and Helping in Ambient Assisted Living Is Altering the Traditional Hospital-Focused Care Model
  • Internet of Things Applications in Healthcare Are Creating Need for New Business Models and Growing Interest Within Pharmaceuticals and Medical Device Firms

Contrarian View

  • If CSPs Fail to Understand the Healthcare Vertical and Differentiate Themselves From SIs, Treating Patients Out of Hospitals in Their Home (With a Comparable Level of Care) Will Fail to Reach Its Potential

Vendors to Watch

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